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Barbra Streisand - Evergreen (Love Theme from "A Star Is Born")

But as the public conversation about plastics began to grow in size, our customers fell out of love with our bottles. No matter how pretty the shape, the fact was that they were still made out of plastic.

Short for polyethylene terephthalate , PET plastic sometimes written as PETE is readily accepted by most curbside recycling programs , and can be recycled into tote bags, furniture, polar fleece, and even carpet and paneling. Of all the available plastics, it was the best choice we could make at the time.

PET is a type of polyester , which makes it very durable. Microplastics are a direct result of human activity, and plastic bottles are a large contributor to the problem.

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However, in an effort to churn out pieces, some of these evergreen sites end up producing low-quality articles. Evergreen content is a valuable part of a good content marketing strategy for the web , but it becomes even more powerful when combined with SEO techniques.

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Be sure to follow basic SEO techniques like on-page keyword optimization but not keyword stuffing! The more search-friendly your evergreen article is, the more it can be seen, shared, and linked, driving traffic f or months or even years to come. Experts are less likely to be searching for help—your audience is primarily beginners, and you want to generate content aimed at them.

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Avoid Overly Technical Language — Because most of your content is for beginners, complicated, technical language could scare them off, so stick with more simple rhetoric. Narrow Your Topic — If you write about too broad a topic, your piece will be much longer, and more likely to lose the interest of beginner readers.

Broad topics tend to be shorter keywords, or head terms, with more competition.

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Writing a broader piece also is more difficult for the writer. This is great for SEO, and lets readers solve a specific need while also guiding them to additional relevant articles.

The Love of God is Like an Evergreen | Saint Mary's Press

Repurpose Your Best Content — When you create a great piece of evergreen content, look for ways to "spin" or repurpose it into other formats. Here are some great ideas for repurposing content. Earlier I discussed how any pieces discussing the presidential election do not qualify as evergreen writing because they will soon be obsolete; the advantage of writing about the presidential, despite not being evergreen, is that currently it is being searched and discussed a lot.

A piece about something timely like the presidential election could drive a lot of traffic to your site for the next few months, but afterwards will be virtually worthless. The same applies to an article that uses recent statistics and is heavily researched. The best content marketing strategy relies on a mix of both topical articles and long-lasting evergreen posts.

Evergreen love

When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Home Blog.

What is Evergreen Content? Last updated: December 19, Content Marketing.